Food Dudes is a programme developed by the University of Wales, Bangor, to encourage children to eat more fruit and vegetables both in school and at home. It is based on positive role models (the Food Dudes characters), repeated tasting and rewards. In large-scale studies in schools in England and Wales and pilot studies in schools in Ireland, the Programme has been shown to be effective and results long lasting across the primary age range, regardless of gender, school size, geographic and socio-economic factors. It is ultimately designed to enable children to enjoy eating healthy diets, and to create a healthy eating culture within schools. The programme is run by Bord Bia.
Who are the Food Dudes ? The Food Dudes are four young super-heroes: Charlie, Tom, Raz and Rocco. By eating their favourite fruit or vegetables, the Food Dudes gain special powers which enable them to save the world and the Life Force from a gang of baddies: The Junk Punks. General Junk and his side-kicks, Miss Demeanour and Master Disaster, are trying to drain the energy of the world by depriving it of nutritious fruit and veg. With their special powers, given to them by carrots, tomatoes, raspberries and broccoli, the Food Dudes feed the Life Force and foil the Junk Punks
Phase 1 is an intensive intervention which lasts 16 days. During this time, children in the junior classes are given fruit and vegetables while they are read a letter and/or watch a specially designed DVD of the Food Dudes. These super-heroes save the life force from a gang of baddies whose objective is to take away the energy of the world by depriving it of nutritious fruit and veg. Each day the children are rewarded with stickers or small rewards and get a tick on the classroom wall chart for successfully eating the fruit and veg. This phase is primarily school based, although children keep a diary of fruit and veg they have eaten at home. The senior classes take part in 4 tasting days during phase 1, also get read a letter and/or watch a DVD episode and are rewarded with 4 rewards.
Phase 2 extends the home element of the Food Dudes programme by encouraging the children to bring their own fruit and veg to school every day in special Food Dudes containers Classroom wall charts continue to be used for the junior classes and are introduced to the senior classes to record progress and children receive Food Dudes certificates upon reaching goals. This phase maintains fruit and veg consumption in the longer term.